SABMiller Canada: Firing up a new sales team!
When SABMiller started up in Canada, they were faced with one HUGE challenge. After winning Canadian distribution rights, they had a matter of months to onboard 100+ employees to build a national sales team and have them trained and ready to hit the ground running for Day 1.

This new team would be the face of SABMiller across Canada, so engagement was critical.
They needed to experience SABMiller and make connections on a big scale – with the company,
the history, the brands, the culture, the work processes, the sales environment… and with the rest of their new sales team.

Working directly with up to 20 internal stakeholders, under demanding timelines, KMC built a multi-week onboarding experience. This included a comprehensive series of training modules that were delivered through self-study, small group learning, manager one-on-ones, and at a multi-day, high-energy national event to truly experience the SABMiller difference and to rally together as the new Canadian sales team.

“This was a complex, high profile and critical initiative for our business. We needed a communication partner who would quickly understand our business, goals and brand.
KMC stepped up to the challenge and delivered impeccable work!”

Sabrina Sills, Director Human Resources